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The name of this blog is derived from the philosophy of a man whose epitaph read,  “Let all compounds be dissolved.”  Francis Bacon approached all aspects of life scientifically, and eventually came around to a philosophical perspective redolent of Eastern thought.  He delineated “Four Idols,” or,  intellectual fallacies leading to false philosophical systems, and determined them to be Idols of the Tribe, Idols of the Cave, Idols of the Marketplace and Idols of the Theater.

Idols of the Marketplace are prejudices and/or errors in the mind pertaining to the confusion of communication arising from manipulation of language, which is utterly defenseless against abuses.

From his work “Novum Organum”:

“For it is by discourse that men associate; and words are imposed according to the apprehension of the vulgar. And therefore the ill and unfit choice of words wonderfully obstructs the understanding. Nor do the definitions or explanations wherewith in some things learned men are wont to guard and defend themselves, by any means set the matter right. But words plainly force and overrule the understanding, and throw all into confusion, and lead men away into numberless empty controversies and idle fancies.”

I consider Idols of the Marketplace to be the source of the vapidity of this country’s political leaders, our obsessive celebrity admiration, and every other pop-culture ill you can imagine.  This blog will analyze the misuse of “defenseless” language in the public sphere;  not always politics, but always of-the-moment semantic nerdery.

One Response to “Why “Beware the Marketplace Idols?””

  1. MOMSKI Says:

    Great commentary. Causes me to “fundamentally” ponder. xoxo


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